Enter the route
The customer adds pickup and drop-off addresses.
Case study / LOGISTICS / UK
A booking flow built
around the journey.
A distance-based van booking system with custom fare calculation, vehicle selection and an admin approval step before payment.
- CLIENT
- Welbilt Logistics
- PLATFORM
- WordPress + WooCommerce
- SCOPE
- Custom theme · Custom plugins
- TIMELINE
- 3–4 months, milestone-based
Inside the website
Take a closer look.
Explore the supplied page captures. Select an image to view it at its original size.
The presentation above is a styled mockup based on supplied screenshots. The captures here show the supplied website pages.
The brief
The business need
behind the build.
Welbilt needed a way for customers to book a van online without calling in. Prices needed to reflect the distance of each job, while the business retained control over approval before payment was requested.
How it works
A closer look
at the experience.
Measure the distance
Google Maps calculates the distance between the two points.
Calculate the fare
The system selects a van and applies the custom pricing calculation.
Review the booking
An admin reviews the job before payment is requested.
Send a payment link
Once approved, the customer receives an emailed payment link.
The implementation
The details
that mattered.
Distance-based pricing
Connecting Google Maps distance data with the van selection and custom fare logic.
Payment after approval
A separate custom plugin holds the booking for admin review, then sends the payment link once the job is approved.
What the work delivers
A connected
digital experience.
Customers can move from route entry to a booking request online, while the team keeps an approval step before payment.
Presentation artwork is a styled mockup based on supplied screenshots. This story describes the implementation without unverified performance figures.
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